each christmas morning, after the presents are shared and loved, my little family loads up in our mid-sized suv and travels to our aunt and uncle’s home a few hours away.
it’s the best weekend of the year.
it’s warm and welcoming. full of good food and better company. my aunt’s entertaining is the stuff of dreams. there’s a cookie plate, brimming with delights, that sits waiting whenever my taste buds crave it. and let’s be honest, that’s pretty often. i mean, it’s christmas! no one counts calories.
this christmas vacation brought another sweet treat. a break from my computer. i left our home with notepad in hand, and spent my free time writing instead of typing. well that, and binge watching “married at first sight.”
you know what? it was amazing.
and as i nibbled on cookies + enjoyed the christmas lights, i started thinking about how we as online business owners can show this kind of hospitality to our readers.
the friendly and generous reception and entertainment of guests, visitors, or strangers.
there are a few easy ways to infuse this type of reception into your business. give one a try, i bet it will leave your visitors gushing!
create + give away content freebies. create something simple, but valuable, in your area of expertise and give it away to visitors. over time beef this library up with printable fun that will leave prospects and readers begging for more!
show your face. i know, beautiful images of yourself and glowing descriptions of your awesomeness are difficult to write, but readers need to really SEE you. and that’s not going to happen without words and photos. ready to up the bar? record a video! now that’s a warm welcome.
send snail mail. anything from a handwritten card to a full scale goodie box, getting snail mail from an online business makes the connection real and authentic. and who doesn’t want that!
i sent almost forty thank you gifts out this year! time-consuming? yes. costly? yup. worth it? totally! especially when photos begin to sprinkle across your social feeds. need help coming up with some fab client gifts for next year? check this out!
ready for your own bit of hospitality from me? here’s my freebie download, branding rescue! and if you join my email list, you’ll get my latest worksheet. it’s called “why the why” and gets you going on fostering authentic connections on your tiny slice of the web.