Have you ever listened to an expert and felt completely overwhelmed with a one-two punch of “I AM LOST” and “How do I even know if this guy is speaking the truth?” When you’re an expert at something it’s easy to overwhelm others. It’s important to remember your audience! Are you speaking to a colleague or a client? I’m SO guilty of this. My thinking? I need to fill this person up, FILL THEM UP, with all the information, the steps, the nuts and bolts. Everything.
But here’s what I’ve found. What does a prospective client really want? They want to be able to trust you. No matter what your industry, a client wants to trust that you know what you are doing. Are you going to paint furniture, give a facial, fill a cavity, construct a treehouse or build a website? Doesn’t matter. Pretty much they want to know you aren’t going to screw it up.
So where does this trust come from? How do you build it?
It’s less about explaining your process, and more about being kind, confident and assuring. There are really 3 things a client should look for, and your website better have them.
1. A portfolio of work. No matter your trade, you should have some results.
2. Words of praise. There is no substitute for other non-experts saying, “this person nailed the project!”
3. A personal connection. A photo, a video, an about section that actually says real words about your real life, instead of company mumbo-jumbo.
Check out the video I made further talking about these points. I’m still a little new to this, as evidenced by my inability to stand in the correct place so you can see the words behind me. Learning y’all, we are ALL learning!